Appletiser Enjoy Irresponsibly

Appletiser wanted to be positioned as the go-to non-alcohol drink when socialising with friends or relaxing at home. Playing with the 'drink responsibly' message the campaign took a light humoured approach to drinking Appletizer products. 

Creative Lead / Designer: James-Lee Duffy
Agency: Brave
Platform: Print / OOH / Shopper / On Trade

ART DIRECTION, DESIGNJAMES-LEE DUFFYjames-lee duffy, art direction, Type, found type, letterpress, neon, Appletiser