Moose Knuckles Pop-Up Store
Moose Knuckles London Envisioned By James-Lee Duffy
I was commissioned to take over the whole of the Moose Knuckles Pop-Up store on Regent Street in London; A completely blank canvas.
The inspiration behind what I created for the Moose Knuckles pop-up store draws from the juxtaposition of my experiences in urban decay and wild nature. I stomped the artistic and raw streets of twisted Soho at the turn of this century, as well as the burnt-out, forgotten parts of 90s Shoreditch. The grit of torn posters, discarded flyers, broken vials and bottles soaking xeroxed zines on the grey city pavements has been coupled with my passion for the great outdoors: facing the extreme elements, the mind-blowing mountains and expressive oceans, haunted forests and the organic matter stretched across the landscape like the protective outer lining of a coat.
I’ve brought two opposite elements together; the Canadian tundra and the city. The freezing tundra is constantly shifting and changing. It’s an unforgiving terrain where only the strongest survive. The inner city pulses — it’s alive, morphing into something new every day. Both the tundra and the city survive with toughness, strength and pure determination. The spirit of the moose seen, and the extreme weather felt.
With this combination, the store takeover needed a rebel approach, almost anarchic. Stripping back, tearing down, applying spray paint, stencils, inks, fly posters, clashing illustration styles, chaotic pattern work that’s seamlessly controlled. Fragmented and broken. A monochrome, punk environment applied to the polished, modern Regent Street store.
