Secret Smokehouse

I’m a foodie. So being asked by the Secret Smokehouse to work on their branding was an exciting project. The craft and care that Max Bergius and his team put into creating excellent produce needed to be personified in the brand identity. Clean, simple and timeless typography with a modern twist highlighted in neon orange.

Art Direction / Designer: James-Lee Duffy
Agency: We Are Shadows
Platform: Branding / Print / Retail / Packaging / Merchandise

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