Halfpenny London Sister
The talented Kate Halfpenny and her team over at Halfpenny London have created a sub-brand aimed at a more diverse marketplace.
Its main positioning is bridesmaids but not as you know it. In the age of over consumption, the brand wanted the new category to become a wardrobe staple so you would re-love re-wear and re-work the items into your capsule wardrobe. Wear it to that glamorous party, to that night out out, to that super hot date, to that friend’s cocktails, to that new restaurant, to that club, to that wedding, to that super special wedding, to that super special wedding with your sisters, to that super special wedding for your sister.
Art Direction: James-Lee Duffy
Brand concept and identity: James-Lee Duffy
Photographer: Benjamin Wheeler
Agency: We Are Shadows
Client: Halfpenny London
Platform: Print / Digital / Social / Packaging
