Smirnoff - The World’s Best Drinks

Born from the idea of a barman travelling the world making amazing drinks, this discovery campaign was created to introduce the consumer to the exciting world of Smirnoff.  Bespoke typography, stunning product photography and bold art direction made this campaign a global success. 

Creative Lead / Art Director / Designer: James-Lee Duffy
Agency: RPM
Product Photography: Matthew Shave
Platform: Print / OOH / Shopper / On Trade /Toolkit

DESIGN, ART DIRECTION, HOMEPAGEJAMES-LEE DUFFYjames-lee duffy, art direction, Smirnoff, cocktails